1. Creating a blog is fairly easy to do and there are a wide range of free platforms and tools available for you to do so, eg Blogger, Wordpress etc. You can literally have a blog up and running in a few minutes.
2. Blogs are very personal and are excellent communication tools that allows you to connect on a more personal level with your readers or followers.
3. Your blog posts help in creating an impression and profile about you. It highlights your passion, your interests, your expertise, so be sure to spend the time and effort in posting quality and informative information.
4. A blog gives you the chance to engage, involve and create a long lasting relationship with your blog visitors which is a very critical component of Internet Marketing Success.Always try to keep your visitors coming back for more. Be creative, informative, engaging and be sure to pay special attention to feedbacks and comments posted on your blog by your visitors.
5. Blogs have grown in popularity and will continue to grow at a rapid pace in the future. Everybody is blogging these days and more persons are participating in blogs as a means of information gathering and education, so get on board.
6. You can divert traffic from your blog to your other websites.
7. Views have been expressed that it is easier to get traffic to your blogs than it is to get traffic to your websites because search engines love regular updated and fresh content and that's why popular Seach Engine sites such as Google love blogs.Blogs are Search Engine Friendly and search engines tend to crawl them more regularly looking for new content.
8. You can impliment RSS(Really Simple Syndication) feeds on your Blogs. This involves the distribution of your most recent content to blog search engines etc and enables your blog visitors to subscribe to your RSS feed if they want to receive your posts directly to their inbox.
9. Blogs are very organized which means that your most recent posts will be at the top and your other posts will be archived by date or topic etc. Hence you don't have to spend all that time organizing and archiving your information.
How to blog
1. Decide what your blog will be about and try focussing on that particular area.
2. Create content related to your chosen niche or subject area for your blog on a regular basis. If you want to earn some money from your blog you have to try and focus on your Niche in trying to attract targeted traffic.
3. Create quality content, as Quality is key.
4. Blog on something that you are interested in, passionate about and knowledgeable about since you are going to be spending a lot of your time creating new content on a regular basis. If you have no passion or interest it will be very difficult for you to put in the necessary hard work and dedication that is needed to keep your blog interesting and informative.
5. Promote your blog the same way you would promote your website eg by submitting articles, joining and participating in forums, joining social networking sites etc.
6. Monetize your blog. Two excellent ways of monetizihng your blog is via Affiliate programs (Selling and promoting products for online vendors) and Advertising programs such as Adsense.
7. You can easily include affiliate links of the products or services you are promoting on your blog and start earning right away. Be sure to promote products or services that are related to the content on your blog.
