Pay Per Click is an affiliate marketing program where online merchants place their ads on affiliates website and each time these links are clicked the affiliates get paid a small commission. The affiliate will get paid for the click even if the visitor referred to the merchants website does not purchase anything, however as stated before the commissions or payout per click are usually very low.
Pay Per Lead is an affiliate marketing program where affiliates try to send leads to the online merchants websites. The intention here is to lead visitors to these websites and try to get them to navigate through the pages, becoming a potential customer and a good lead for the merchant.The affiliate will receive a commision for his or her efforts.
Pay Per Sale is an affiliate marketing program where an affiliate earns a commission (usually between 20% to 70%) when a product or service being advertised by them on the internet is purchased. These fees or commissions are generally higher than rates under the Pay Per Click programs.
In some cases you will hear mention of Pay Per Performance or PPP.This is simply an affiliate program where the affiliate gets paid only if a visitor referred turns into a lead or makes a purchase. Pay Per Sale and Pay Per Lead are categories of Pay Per Performance.
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