Pay Per Click
is an affiliate marketing program where online merchants place their
links or ads on affiliates website and each time these links are
clicked the affiliates get paid a small commission. The affiliate will
get paid for the click even if the visitor referred to the merchants
website does not purchase anything, however as stated before the
commissions or payout per click are usually low.
Pay Per Lead
is an affiliate marketing program where affiliates try to send leads to
the online merchants websites. The intention here is to lead visitors
to these websites and try to get them to navigate through the pages
hence becoming a potential customer and a good lead for the merchant.
The affiliate will receive a commision for his or her efforts.
Pay Per Sale
is an affiliate marketing program where the affiliate earns a
commission (usually between 20% to 70%) when a product or service being
advertised by the affiliate on the internet is purchased. These fees or
commissions are generally higher than rates under the Pay Per Click
programs.
In some cases you will hear mention of Pay Per Performance or PPP.
This is simply an affiliate program where the affiliate gets paid only
if a visitor referred by the affiliate turns into a lead or makes a
purchase. Hence Pay Per Sale and Pay Per Lead are categories of Pay Per Performance.
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