PPC otherwise known as Pay Per Click Advertising is an Internet advertising model used by Advertising networks, Blogs and Search Engines, where advertisers pay their host when these ads are clicked on. Google Adsense is one of the more popular PPC programs currently available.
Online Article marketing is a type of advertising where webmasters or entrepreneurs write articles related to their respective industries and products and make them available for distribution or publication on the internet. This form of advertising has become increasingly popular as well written informative articles can go a far way in improving an authors’ business credibility aswell as attracting new clients since the website link and contact information are usually included in the bio section of the article. There are many article directories online where authors can submit their articles for free. Some of the most popular article distribution sites are ezine articles and go articles.
Search Engine Optimization involves improving the image, content, popularity and codes on a website and using quality keywords significantly improving the chances of a particular site getting highly ranked on search engines. Search Engine Optimization deals with the order in which web pages are ranked when certain keywords or phrases are typed into search engines. The higher a page is ranked, the more likely that page will receive visitors which could result in more sales or more Ad clicks.
Email Marketing involves the sending of emails to contacts or mailing lists promoting some products or services and encouraging customers to act. Email marketing has become increasingly popular as it is a cheaper method of communication, and the message is delivered directly to the recipient.
Newsletter sign up enhances the possibility of improving or maintaining a relationship with your visitors or potential customers even when they leave your site. This could increase the chances of some of these leads turning into sales and may also increase your return visits. Banner Advertising isa form of online advertising where the ad is usually in the form of an image often with sound, animation and video placed on websites that have interesting content to maximize the impact in the minds of viewers. When the viewer clicks on the banners they areusually directed to the website advertised on the banner. The mainpurpose of the banner is to attract interest.
Viral Marketing usespre-existing social networks such as Youtube, Facebook, My Space, Hi 5etc and also blogs to promote different products andservices. Like a virus the information is spread very quicklygetting passed on from one customer to the next. It is a marketingstrategy that encourages the audience to pass on the information egaudio and small video clips via email.