PPC otherwise known as Pay Per Click Advertising is an Internet advertising model used by Advertising networks, Blogs and Search Engines such as Google, Yahoo etc, where advertisers pay their host when these ads are clicked on. Google Adsense is one of the more popular PPC programs currently available.

Online Article marketing is a type of advertising where webmasters or entrepreneurs write articles related to their respective industries and products and make them available for distribution or publication on the internet.
This form of advertising has become increasingly popular as well written articles with good content goes a far way in improving an authors’ business credibility as well as attracting new clients since the website link, contact information, etc are usually included in the bio section of the article. There are many article directories online where authors can now place their articles for free with some of the most popular article distribution sites such as ezine articles and go articles.

Search Engine Optimization involves improving the image, content, popularity and codes on a website and using quality keywords significantly improving the chances of a particular site getting highly ranked on search engines. Search Engine Optimization deals with the order in which web pages are ranked when keywords or phrases are typed into search engines. The higher a page is ranked, the more likely that page will receive visitors which could result in more sales or more Ad clicks.

Email Marketing involves the sending of emails to contacts or mailing lists in an effort to promote some products or services and encouraging customers to act. Email marketing has become increasingly popular as it is a cheaper method of communication, and the message is delivered directly to the recipient.

Newsletter sign up enhances the possibility of improving or maintaining a relationship with your visitors or potential customers even when they leave. This could increase the chance of some of these leads turning into sales or even subscription to a service or program referred by you and may also increase your return visits.

Banner Advertising is a form of online advertising where the advertisement is usually in the form of an image often with sound, animation and video placed on websites that have interesting content to maximize the impact in the minds of viewers. When the viewer clicks on the banners they are usually directed to the website advertised on the banner. The main purpose of the banner is to attract interest.

Viral Marketing  uses pre-existing social networks such as Youtube, Facebook, My Space, Hi 5 etc and also blogs to promote different products and services. Like a virus the information is spread very quickly getting passed on from one customer to the next. It is a marketing strategy that encourages the audience to pass on the information eg audio and small video clips via email.  

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